It’s the owner of Flannels, House of Fraser, Sports Direct and more, as well as holding big stakes in Mulberry and Hugo Boss. It has “immediately informed its suppliers it will stop purchasing fur products,” a Humane Society release said.Frasers CEO Michael Murray at the company’s AGM also called it a “long-term commitment” with the company set to work with HSI/UK “to phase out as soon as possible its existing inventory of garments containing fur”. 

It also pledged “further updates on progress towards a date from which consumers can be assured Frasers Group’s stores will be free of fur”.The company has over 1,800 stores globally, as well as webstores, and its store opening and business acquisition strategy means that number is growing.The decision comes as little surprise given that fact that vast numbers of brands and retailers have gone fry-free in recent years. They include Farfetch, Net-a-Porter, Canada Goose, Burberry, Chanel, Gucci, Dolce & Gabbana, Prada and many others.